Tennis is fast becoming a popular sport in South Korea, as an increasing number of younger people ditched the notion that tennis is only for middle-aged folks. The trend came about during the 2020 pandemic, when young Koreans working from home decided to make tennis their regular form of physical activity.
Tennis and social media platforms, particularly Instagram, were a perfect match during and after the pandemic. Although exclusive and secluded grassy lawns are ideal spaces in which to play tennis, it is easier and more affordable to find clay or hard courts as venues. It’s not so much about the location that makes playing tennis highly Instagrammable, but the outfits that made playing tennis look cool and sassy.
Young Amateur Tennis Players Have Been Drawing Multitudes of Followers in Instagram
Young Korean professionals who shared photos and video clips of their playing moments were quick to attract thousands of followers looking to take the same route in staying fit, healthy and at the same time, fashionable. In July 2022. Instagram’s “tennis” hashtag was garnering likes in hundreds of thousand (920,000) for posts showing young amateur tennis players. The most viewed are young Asian men and women looking ultra glamorous in the latest styles of tennis outfits.
It follows that there is currently a boom in the sale of tennis sporting equipment, gadgets, garments, accessories and applications. So much so that the one of the latest in SoKor business news is that South Korean fashion group F&F has taken steps to purchase a large share of Sergio Tachini, the prestigious Italian heritage brand for tennis outfits.
Koreans Exhibiting Renewed Excitement for 2023 Australia Open
F&F’s proactive business strategy is in preparation for one of the forthcoming Grand Slam tournaments, the Australia Open that will be held from January 16 tp 29, 2023 in Melbourne Park. Reports have it that former high-rankung player Chung Hyeon is set to see action in the 2023 Australian Open (AO), after two years of recuperating from a back injury.
Apparently, the new breed of South Korean tennis fans are also encouraged by the fact that the country’s second largest car manufacturer Kia is in its last year of the 5-year sponsorship contract inked with AO. Since the tennis tournament will be held in Australia, betting on the outcomes of the AO matches will likely draw the new generations of gamblers to stake bets in international websites using their mobile phones.
Although sports betting and gambling in online casinos is strictly prohibited in South Korea, local gamblers have found ways and means to access remotely operated online gambling platforms. While the younger generation took to playing tennis during the pandemic. Older adult Korean punters on the other hand, prefered to stay safe by playing in online casinos.
Fortunately, local gambling operators formed a community of eat and run verifiers to help customers find secure and safe online casino entertainment, including live poker, live 바카라사이트추천 (baccarat) and blackjack and live roulette, without fear of being scammed or jailed.